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BBC One LIFE: film crew and 'yogi cam' which allows the camera to track smoothly with migrating elephants. Amboseli National Park, Kenya Copyright Martha HolmesCopyright AardmanPhoto by Nick Kenyon, on set for BBC One series Lark Rise to CandlefordDesign by Play Nicely. Photo by Tim HughesPhoto by Andy Molyneux for igfest - Bristols interesting games Festival 09Diver cameraman faces Humboldt squid at night, Baja California, USA. BBC One LIFE. Copyright Peter Kragh

Bristol already has an undisputed reputation for creation of world-class content, cutting edge  skills, and research strengths in innovative digital media and mobile technologies.

A key aim of this collaboration is to work with the BBC to build on this expertise in the development of a media innovation testbed.

The Anchor collaboration is formalised in a detailed Memorandum of Understanding and also includes commitments to develop infrastructure, skills, archives  and new educational initiatives.